BioPlus Co., Ltd. officially launched its flagship Kiara Skinbooster Line in Qatar. (Source: BioPlus)

[Kim Saemi, Edaily Reporter]BioPlus Co., Ltd. officially launched its flagship Kiara Skinbooster Line in Qatar. The launch marks BioPlus’s strategic expansion into the Middle Eastern market. The launch event was held on October 23 at the Grand Plaza Hotel in Doha, drawing around 100 participants, including local medical professionals and key influencers.

BioPlus said on October 31 that the event was organized in partnership with MDC(Medicare Medical Supply), its local distributor. It was the first major launch following the product’s official registration in Qatar, attracting significant participation from physicians, bloggers, and influencers in the aesthetics field.

The Kiara Skinbooster Line is one of BioPlus’s flagship product lines, designed to promote skin regeneration and hydration. Formulated with hyaluronic acid, it provides deep hydration and nutrients to help improve elasticity and create a natural look.

To engage the local market, BioPlus organized a program that included academic sessions outlining the product’s technical features and clinical data. Local medical professionals received detailed information on scientific evidence and safety. The event also featured Korean calligraphy painting, photo booths, and product giveaways to showcase Korean beauty culture.

The Middle East is emerging as a key growth region in the global aesthetics industry. The market shows high purchasing power and rising interest in premium beauty solutions. Qatar, with its high GDP per capita, has become an increasingly attractive market for global brands.

A BioPlus spokesperson said, “This launch, following the product’s registration, will help strengthen our presence in Qatar and the broader Middle East. We believe the Kiara Skinbooster Line can become a strong contender in the global aesthetics market.”